Web Design Northern Ireland appreciates the importance of making web design attractive and appealing so web users will click and linger on the website. There are numerous elements in a website’s appeal that make it the target of web users but first and foremost it must be visually attractive. If we take the analogy of a colour magazine and flick quickly through its pages there are probably very few images that will hold our attention and our focus. If we ask ourselves why then we can answer the same question if applied to popular, attractive website design. Is it simply art or is it a logo or strap-line that must attract our attention to a website. The answer must be a combination of all these elements. Online surfers normally make a search for something they want to find and on finding the result will have a choice of sites where they can browse the product or services they require.

Web Design Northern Ireland make the point that there has to be something special about a website design to first attract and then to hold the attention of the web user. There are many opinions in the intellectual world of web innovation and advancement theory to prove and disprove arguments about those features that make web design most appealing to the Internet user. The bottom line is that only customers will provide the answer to what makes a successful website through their interaction with preferred online applications. Research by independent juries indicates that colour and form are the prime factors that attract potential customers to websites. The reality is that top Google rankings mean first page slots for those websites that achieve top ratings. Research shows that users click on the top sites in Google, but will only stay if the site enthuses them initially through artistic and visual design appeal and then through effective easy to use usability features and meaningful content. It is a very personal choice on behalf of the web user but like everyone else online they are influenced by the layout of the Home Page, its colour co-ordination, use of banner heading and logo presentation as well as written content. The most striking element is of course the colour combinations and general design appearance – those same elements that draw our attention to magazine adverts. A more recent development that adds to the attraction of the Home Page is the integration of streaming video. This feature is now almost expected as part of the overall page presentation and adds an immediate personal contact with the business personnel who normally remained faceless in previous website applications.